Why Your Business Needs Email Marketing [An Introduction]

Email Marketing

Email Marketing is a way to reach consumers directly via electronic mail. It is an extremely effective online marketing tool that is affordable, flexible, and easily integrated into your overall marketing plan (Mail+Email+Social=Boom!). It is perfect for any business looking to increase exposure of their brand, products and services while still reaching consumers on a 1 to 1 basis.

Email has one of the highest ROI of any digital marketing and offers a cost-effective way to reach both prospective and current customers.

Attract New Customers
Prospect/Acquisition emails are created with the intent of attracting new customers. They typically include strong sales copy highlighting products and services and special discounts for new customers. Prospect emails may describe your business in more detail than a typical customer email to help recipients get to know you. Prospect or acquisition emails are typically delivered to a rented or 3rd party mailing list comprised of individuals who meet select demographic characteristics.

Engage Current Customers
Customer email campaigns include content-based emails that are meant to attract and engage your current customer base. These emails are created with your customers’ interests in mind and may contain tips, trends, and stats that customers find interesting. Suggestions for content include articles, blogs, newsletters, links to your website, or special offers directed solely to your current customers. These emails are delivered to your current customer database — the in-house list of email addresses you already have on file. In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States (eMarketer).

Announce Sales and Special Events
Some news is just too good to share with only a small group of people. Use a combination of prospect and customer email lists to get the word out about your special events, sales or important announcements. Lists can be merged and de-duplicated to ensure that you do not send to the same addresses more than once.

Just the Facts
• 95% of online consumers use email
• 91% of consumers check their emails daily
• 82% of consumers open emails from companies
• 66% of consumers have made a purchase online as a result of an email marketing message (DMA)
• People who buy products marketed through email spend 138% more than people that do not receive email offers

How can TMM’s email marketing program help your business?
Email Marketing is an effective tool to help you create interest in your business and generate more sales. Our email programs connect you with your customers and prospects online where they spend most of their time. Our experienced staff will assist you with the design, delivery and tracking of your email campaigns:

• Send to your current list or prospect with our proprietary list of opted-in Maine consumers
• Other lists available based on your target audience
• Looking to create your own mailing list? Get started with a low cost email collection & management program

Let TMM show you how easy and successful email marketing can be!

Contact us today to learn more about our Email Marketing solutions.