Marketing Planner: May 2019


We are still in the last grips of winter.  Arctic cold, blowing snow, ice.  It’s enough to make you want to hibernate until May!  But wait, May is just around the corner.  In fact, now while things are a bit slow it is the perfect time to put on your thinking cap and start putting together a marketing plan for a warm and successful month of May.

 

Hot Topics for May

  • Mother’s Day
  • Memorial Day
  • Summer
  • Start of Tourist Season

 

What Can You Do in May?

Be Creative

Take the time to brainstorm ideas that relate to both your business and the holidays, events, and other things that your customers are thinking about this time of year.  Be sure all your messages match the season with warm and vibrant colors and themes tie in with late spring/early summer.  There is quite literally a holiday or celebration for everyone!  Check out websites such as Holiday Insights for lists and ideas to inspire your seasonal marketing efforts such as May Day (May 1st), Star Wars Day (May the 4th be with you), or Teacher’s Day (May 7th).  Use these fun holidays to liven up your retail space, website, and social media posts with fun pictures, helpful information and contests.

National Small Business Week (May 5th – May 11th)

National Small Business week has been a tradition for more than 50 years.  Celebrate your own small business and those in your neighborhood.  Look for opportunities to network with other small businesses by attending events in your area. If there aren’t any events, get together with other small business owners and create your own!  Consider offering a deal-a-day for the week promoting different items or services each day to encourage your visitors to learn more about you.  Write a blog post telling your small business story and sharing it across all your social media channels as well as sharing it with relevant media outlets.  Visit the Small Business Administration event website for more information on how you can participate.

Join in on the fun of the Kentucky Derby (May 4) or Cinco de Mayo (May 5)

Both events/holidays give you a chance to be creative and have fun promoting your business.

  • Get creative with derby fashion, hats, or horse themed decorations and contests.
  • Use the number 5 in your promotions such as $5 drinks, special $5 items, or 5 for 5 items.
  • Hold a best guacamole or salsa competition
  • Post recipes, photo’s, and celebratory ideas relating to the events on your website and social media.

Whatever you do, you should let your customers and fans know that you are doing something special for early May and start promoting the holiday on social media now.

Mother’s Day (May 12)

Mother’s Day has been celebrated on the second Sunday in May since 1914.  Almost everyone will be looking for cards and gift ideas before May 12th, but many won’t actually purchase those gifts until the week before. It is important to get the word out early and continue promotion right up until the day itself.  Here are a few ideas for Mother’s Day promotions:

  • Flower shops can show some love with special flower bouquets, spas might want to offer discounts or promotional packages.
  • Restaurants can promote Mother’s Day brunches or dinners.

Any retailer can put together a helpful list of suggestions for shoppers such as: “The 2019 Mother’s Day Gift Guide” or “Mother’s Day gift ideas that won’t break your budget”.  Be sure to share these tips and let everyone know about your specials on social media!

Memorial Day (May 27)

Memorial Day is a day to remember those who have died in the service of the U.S. armed forces.  It has also become known as the unofficial start of summer and many families have picnics, gatherings, or take short vacations during this long weekend.

  • Consider something as simple as posting pictures of flags and local soldiers on your social media platforms.
  • Offer schedules for local Memorial Day events.
  • Offer a special Memorial Day promotion or coupons for items relating to picnics, summer, vacations, etc.
  • Support the troop by offering discounts to Veterans and active service members.
  • Feature red, white, and blue prominently in your decorations and social media postings.
  • Host a BBQ or picnic for your community and give out fun branded summer items like sunglasses or water bottles.

Celebrate Pre-tourist Season

Many summer events start to gear up during the month of May.  Art walks, summer festivals, and of course the start of tourist season!  Pay close attention to events in your area and look for opportunities to sponsor or tie in your promotions.  Plan your summer schedule to allow your business to be open and available during these events.  Check out our summer tourist blog https://targetmaine.com/hot-town-summer-in-the-midcoast-a-marketing-ditty/ for more summer tourist marketing ideas.

Don’t forget to give the locals a little love!  Now is a great time to shower your loyal local customers with a bit of fun and some great offers before the tourists arrive.

Warm Weather

Everyone is breathing a sigh of relief and enjoying the warm spring sunshine.  If this is your peak business season, take advantage of this warmer attitude and provide information and helpful tips to your customers designed to keep you top of mind.  Contractors, landscaping companies, and painters should boost their May marketing efforts to pick up new business for the spring and summer months.  Run specials, ask for referrals, share success stories, let everyone know you are entering the busy season and now is the time to book for their project.

 

A bit of planning and marketing savvy now will bring big rewards in May.  Spend some time thinking about innovative new ways to market your business in May and beyond to ensure a successful 2019.

Are you ready to get started on a successful spring-summer marketing campaign?  Contact us today!

 

 

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